Director of Strategic Analytics
As Director of Strategic Analytics, Sharon helps Atmys translate data into clearer decisions, stronger strategies, and better outcomes for clients. With more than 25 years of experience in marketing and analytics, most recently at Procter & Gamble, she brings a thoughtful, growth-minded approach to uncovering insights, solving complex problems, and making information more meaningful and actionable. At P&G, she uncovered the human insights behind data, from broad market trends to individual consumer experiences, helping brand teams and business leaders make more informed decisions. Her work also included advancing responsible use of generative AI, helping teams build confidence with AI and developing practical tools to improve productivity and reduce work.
smccafferty@gbbn.com
“When we connect data, we can make sense of complexity.”